Question provided by author: Lark LaTroy
With the advancement of e-publishing and e-books, what new methods of marketing do you think authors should employ?
With both the market and the internet constantly upgrading themselves, for some it is hard to keep up, but, if you don't make the effor, your name, or 'brand' if you like, will fall below the reading publics' horizon.
When sites like Facebook make changes, the consequences rumble round the globe and some people search for alternatives, but can you completely desert something a big a as facebook? However much you may wish to, starting to rebuild yourself on a new site is hard.
Joining every social network on the planet may not be the answer either, as many specialise and your genre of book simply may not appeal. So, the question becomes, do i try to crack that nut, or continue building my base at networking sites that do cover my genre. And I don't mean readers, other writers and publishers. They are the subjects you touch on in your book, look for their facebook and twitter tags and so much more.
Is any of this new? No, not really, it is how you keep adapting to reinvent yourself as the net and e-publishing marches on.
What is new is the pace of change. The net, by its very nature is a fast moving chamealon, as authors we have to learn to keep up. If anything is new, it is the mind blowing pace writers have to maintain to keep themselves in the main frame.
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